PurposeBlack is extremely delighted to announce that it has commenced its global expansion by launching its operation in Africa on December 1, 2020. PurposeBlack plans to expand in all African countries by establishing joint ventures (JV) with partners in every country throughout the continent. Hence, PurposeBlack announces that it has started accepting applications of entities interested in establishing joint ventures with PurposeBlack from countries in the continent.
Registration and screening of applicants will continue until all positions are filled in the continent. The plan is to have only one partner from every country. Partners will solely be responsible for investing and managing the entire operation of PurposeBlack in their respective Countries.

PurposeBlack will employ the following criteria to select JV partners:

  1. How well will they perform?
  2. What is the applicants’ attitude to collaboration, and do they share PurposeBlack’s level of commitment?
  3. Do applicants share the same business objectives?
  4. Do applicants have the financial capabilities to launch and drive PurposeBlack in their countries?
  5. Do applicants have the managerial and marketing experience required to manage PurposeBlack operations?
  6. Are applicants trustworthy?
  7. Do applicants’ brand values complement PurposeBlack’s?
  8. What kind of reputation do they have? What do their customers and suppliers say about their trustworthiness and reputation?
  9. Do they have any credit problems?
  10. Do they already have joint venture partnerships with other businesses?


Those who meet these criteria are invited to establish Contractual Joint Ventures (CJV) with PurposeBlack to work together in partnership, sharing the profits or losses of the ventures on the terms set out in the joint venture contracts. The role of PurposeBlack in the CJVs will be to provide the technological infrastructure and manage financial transactions, whereas the CJV partner will be responsible for in country PurposeBlack operations management which includes; promotion, vendor recruitment and onboarding, customer issues management, regulatory compliance and overseeing shipping.


Furthermore, for the first time ever, PurposeBlack came up with a brand-new model known as Profit Sharing Membership Program (PSMP) for its lifetime subscribing members. PSMP is an outside of the box model where PurposeBlack included its lifetime customers in a profit-sharing scheme. This is the first time that this type of venture has ever been attempted where a company distributes profits to its customers.


Along with its mission to create one million black millionaires, PurposeBlack is also setting its sight on becoming the largest ecommerce platform in Africa and within Black communities all over the world. PurposeBlack also envisages becoming one of the top 10 ecommerce marketplaces serving 2 million vendors and 100 million customers monthly by 2030.


Simply put, PurposeBlack’s vision is to become the next eCommerce giant with special purpose. If you are interested to be part of this great vision and participate in the joint venture, please complete the application form and the Budget offer form by clicking Here.


Please do not hesitate to reach out to us for additional information at ceo@blackeconomyexcellence.com. Thank you for your interest and looking forward to receiving your application.